INTERNET MARKETING
Determine
the purpose of the site: Is the goal
of the site to for online product sales, supporting of offline product sales, to
announce product or service information, to provide sales lead generation, or technical
information?
Determine the Target Market(s):
It is important to identify specifically who it is that you want
to find your site, what they will be expecting to see and how
they will prefer to order or respond to your Web Site advertisement.
Locate a Web Site Design and Promotion firm:
If you do not have the expertise in house to write and create
a Web Site that is both aesthetically pleasing and technically
correct, employ the services of a reputable company such as Virtual Image. Equally as important as creating the appearance
of the site is the unseen coding and structure used "behind the
scene" so it may be found and placed highly on a Search Engine
results.
Decide
on the Content of your Site: Considerations include
Interactive Pages that encourage a reply, static pages that make information available
to visitors such as 'About Your Company and or products & Services,
Information related to your customer/clients needs, Pricing, E-mail Response, Order
Forms, Blogs, User forums, News Letter or FAQ's and Links to Other Sites.
Select and register your Domain Name:
i.e.. www.yourname.com Domain names can be registered through
a number of different registrars. Yearly fees run about $20 - $35. While we do not
offer Domain registration services, Virtual Image regularly
assists clients in selecting and procuring domain names as an added value service.
Select
a Host for your Web Site: Once the site is designed
a Web Hosting Service will be required to store your Web Site.
Please visit our web hosting page for rates and information.
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